April 11–29, 2019

Down and Dirty in Gower Gulch: Poverty Row Films Preserved by UCLA

“These ​‘orphan films’ are worthy of restoration and presentation. They visualize many of the repressed or forbidden themes that preoccupy the nether regions of the American psyche. Get ready for a wild ride!”

Jan-Christopher Horak, Director, UCLA Film & Television Archive

Lurid, low-budget treasures from the fringes of the Dream Factory are on display in this UCLA-curated program of newly restored features, most dating from Hollywood’s more permissive, less-censorious pre-Code era, and all produced on Hollywood’s so-called Poverty Row, a strip of Gower Street in Los Angeles between Sunset Boulevard and the Paramount lot. There, small, fly-by-night studios churned out inexpensive pictures—genre films, typically—for the B‑movie (bottom half of a double bill) and secondary theatrical markets (in those vertically-integrated days, the major studios also controlled the primary exhibition chains). Most were shot quickly, in five to ten days, and made for less (often much less) than $100,000. These bargain-basement stakes made for a certain artistic freedom: controversial or risqué subjects the big studios wouldn’t touch could be explored; and directors creatively inclined (most weren’t) enjoyed a degree of licence. Poverty Row auteurs, such as Edgar G. Ulmer and Lowell Sherman, emerged—or, at least, were ​“discovered” decades later by film critics and fans of disreputable cinema.

The six-pack of selections presented here emphasizes film noir, horror, and sheer Poverty Row audacity. Included are The Sin of Nora Moran, a hallucinatory harbinger (and, perhaps, influencer) of Citizen Kane; Damaged Lives and Strange Illusion, two movies by the aforementioned B‑master Ulmer (best known, of course, for his no-budget noir classic Detour); and Mamba, an early Technicolor feature that was Hollywood’s first all-colour non-musical. In a throwback to how movie theatres used to be programmed in those bygone, pre-TV days, each feature will be preceded by an era-appropriate newsreel and a short subject. Among the latter are several vintage gems by animation legends Dave Fleischer and Ub Iwerks.

Acknowledgments

The Cinematheque is grateful to Jan-Christopher Horak, Steven K. Hill, and Marisa Soto of the UCLA Film & Television Archive for their kind assistance in making this Vancouver presentation possible.

All titles restored by the UCLA Film & Television Archive
UCLA Film Television Archive

List of Programmed Films

Date Film Title Director(s) Year Country
2019-Apr The Vampire Bat Frank R. Strayer 1933 USA
2019-Apr The Sin of Nora Moran Phil Goldstone 1933 USA
2019-Apr False Faces Lowell Sherman 1932 USA
2019-Apr Damaged Lives Edgar G. Ulmer 1933 USA . . .
2019-Apr Mamba Albert S. Rogell 1930 USA
2019-Apr Strange Illusion Edgar G. Ulmer 1945 USA